Custodian compete for larger, multi-faceted contracts

Custodian is one of Ireland’s largest agencies delivering integrated marketing solutions to businesses both nationally and internationally. As part of the PRL Group, they bring creative and innovative brand experiences to some of the most recognisable brands in the country.

The Challenge.

Being part of the PRL Group meant that Custodian were in a position to compete for larger, multi-faceted contracts. They were spending a lot of time compiling these tenders, but the return on this investment wasn’t adding up for them. They needed to understand how they could improve their competitiveness and the return on investment in tendering.

The Solution.

The Orbidal – Custodian partnership began by reviewing submissions to understand the strengths and weaknesses of the Custodian proposals. Constantly incorporating buyer feedback and embedding it in the technology, high-scoring answers were created and delivered to the Custodian team through the Orbidal software.

The Result.

Taking the time to invest and review each proposal has meant that tendering has added significant revenue to the bottom line for Custodian and positioned them to be even more ambitious when competing for international, larger scale contracts.

Orbidal technology embeds expert strategies and best practices to empower businesses by increasing their competitiveness when bidding for contracts. Book your no-commitment Discovery Call today to get started on your journey to success.

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