Kantar Media make Orbidal a core Part of their team

Kantar is the world’s leading data, insights and consulting company. Media by Kantar, part of the Kantar global group, uses data and evidence-based insights to provide actionable recommendations to their clients in both the private and public sector.

The Challenge.

Media by Kantar has experienced huge growth over the past 18 months. Having amassed more and more public sector clients, the businesses saw an increase in the number of tender competitions they were being invited to compete and participate in. This placed a huge burden on the team that were tasked with completing the bids. They found themselves without an efficient bidding process, and no one on the team who had the complete expertise to implement a successful bidding strategy.

The Solution.

After attending an Orbidal workshop on public sector tendering, Kantar engaged the Orbidal Team to design an efficient tendering framework they could implement across their business. All team members were on-boarded onto the Orbidal platform, allowing each member to access and upload their respective tender documentation to the Orbidal Bid Hub. A review of previous tender documents was undertaken by the Orbidal consultants, to allow them to baseline the existing standards, and recommend a strategic plan of improvements over the next 3 months. Supporting the platform are monthly and quarterly strategic meetings that allow both Kantar and Orbidal to ensure business milestones are being met.

The Result.

“The most immediate benefit we’ve seen has been the significant time saving to the business. Instead of spending hours and hours searching for and compiling content for bids, my team now has the time and space to focus on what they are best at – looking after our customers” commented Peter Scott, Head of Customer Success. The team at Media by Kantarare now working faster and smarter on all parts of their bidding process, while the quality of their output has consistently improved. “We now consider Orbidal to be a core part of our team. Their expertise and guidance is available when needed, and we have significant plans to embed Orbidal even further across the business in the coming 12 months.”

Businesses increase their competitiveness when bidding by adopting a growth roadmap that embeds Orbidal’s unique proposal tools, best-practice strategies and library of high-scoring templates. Book a Discovery Call today and start your journey to tender success with Orbidal.

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