Orbidal help Focus Advertising seek out what opportunities are right for them.

Focus Advertising is an award-winning full service communications agency based in Dublin. Its clients cover a wide range of sectors and include Kia, MSD, Life Pharmacy and American Holidays. One of its most high profile campaigns was the recent anti-racism campaign for the National Transport Authority.

The Challenge.

Bidding for contracts, both public and private, was a key growth channel for Focus Advertising. As experienced tenderers, the team recognised that, to maintain their level of success, they needed to invest in an expertise and process that would offer them additional insight when competing for their ‘sweet-spot’ tenders.

The Solution.

During the onboarding process, tender alerts were set up on the Orbidal platform to ensure that the Focus bid team got to see all the relevant opportunities available for them. Using the market insights and competitor report functionality, Focus were able to qualify those opportunities to identify which ones were the right ones for them. From there, having up to date content and recently scored proposals in the Orbidal Bid Hub ensured that each proposal had the most impactful and relevant content at submission time.

The Result.

Focus Advertising now has a keen focus on what opportunities are right for them, which has resulted in a huge time-saving within the company. The ongoing feedback and results from each competition that are captured in the Orbidal platform means that every time a proposal is created, it is consistently scoring higher.

“Being able to get guidance at each stage of the process, from both the technology and the Orbidal experts, is a huge benefit and time-saver for us” says Shane Lynch, Account Director at Focus Advertising. “It’s very rewarding to see the tender scores improving each time, since we started with Orbidal. I wouldn’t dream of putting a proposal together without them.”


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