An effective set of winning themes, that stem from your value proposition and play out throughout your proposal, drives a score of over 90%.
The solutions you propose need to be reinforced by tangible, achievable and verifiable benefits. The buyer needs these proof points as mitigators of risk. They will build confidence in your enterprise and the likely success of the project or service they’re commissioning.
Win themes and strategy
Win themes are evolutions of your positioning statement and direct the overall strategy of your proposal. They create your game plan and having this strategy in place will transform your proposal from being simply considered to actually being awarded. Orbidal’s Bid Planner allows you and your team to brainstorm and refresh your proposal win themes.
Proposal theme statements
Use your win themes to create proposal theme statements that play out throughout your presentation. They should focus on your customer and their challenges and match perfectly to your solutions. Orbidal’s Bid Planning tool will make sure these theme statements are repeated and reinforced at each stage of the proposal process.
Reach 90% with the following Orbidal solutions
Use the Orbidal Bid Writer to create new content blocks for your proposal and to drop in winning content from previous responses, directly into your proposal.
Orbidal’s strategic framework for producing high scoring responses is embedded into the platform.